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Fuel Your Creativity
Fuel Your Creativity was my entry for the D&AD New Blood Awards 2024. This campaign focused on building a supportive community for Gen Z and managing mental health through the power of creativity. This project focused on a collaboration between Coca-Cola and Mind during Stress Awareness Month, April 2024, to host an online creative challenge, #fuelyourcreativity. Participants enter the challenge by uploading their creative videos across the TikTok platform. Entrants then receive a unique code gifting them a complimentary ticket to ‘Come Together’, a vibrant music event hosted by Coke Studio, celebrating creativity and embracing community. Coca-Cola then selects 5 entries to be showcased in the event.
