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Design Process & Conceptual Thinking
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Stakeholder Map
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User Journey Map
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Concept Visuals Board
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Logo Development
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Concept Thumbnails
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Recycled Love is a campaign run by Selfridges and Oxfam highlighting the importance of recycling and caring about the afterlife of clothing. This campaign provides alternative solutions to encourage the public to take collective action to avoid landfill disposal. People can choose to donate, repair or buy pre-loved fashion in Selfridges stores or app.